Wednesday, May 13, 2009
Ready For Dinner
Located at the corner of Plantside and Bunsen, Ready For Dinner was a place that would charge you a fee to attend a 2-hour cooking event in which you'd be taught to prepare a couple of weeks' worth of meals all at once, then place them in freezer bags to take home and freeze and serve to your family.
Does that make sense to you? It doesn't to me.
Ostensibly, the idea is that with their guidance, you can free yourself up to do other things and spend less time cooking by doing it all in one fell swoop and reheating the meals each night at dinner. But it doesn't sound to me like something you'd want to do on an ongoing basis, if at all. And for an extra fee, you could just let one of their own chefs prepare the meals for you, and for yet another fee, deliver them to you.
I'm not sure what kind of people would go for a scheme like that. People with less money would just fix their own damn meals or, during some sort of crisis where there's no time to cook, just eat fast food or TV dinners. People with more money could just hire a short-duration personal chef if they didn't already employ a cook in the first place, or get carry-out from a nice restaurant, etc.
And yet the company did seem to connect with a certain niche and do some business, hanging on from at least 2004 until they folded on March 1, 2009.
Their website has been taken down, but thanks to the magic of The Wayback Machine, we can visit old cached copies of it by clicking here.